Best impression when they mix digital and print: Google Research

A recent study by Google and Kantar suggests that digital may bring in more bang for the buck, but without print, brands may end up making a weak impression. For brands looking at the wide variety of options in terms of media channels and opportunities in terms of the tools on offer, the big question being asked is whether one ought to wade deeper into the digital pool, or float between the two big advertising channels, and print.

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