Trademark Issues In Indian Digital Era- An Overview

Trademark Issues In Indian Digital Era- An Overview

Modifier : Advocate Rajiv Kumar Yadav


In last decade due to digitalization of Indian industries and its globalization, commercialization and centralization of the Internet, Domain names have taken on a new connotation as business identifiers. When the internet was in its early development, domain names were designed to provide global means of locating specific computer system on the Internet. Today Domain names are now highly visible contents in real space as well communication and showing up on television commercials, flashes, billboard, magazine ads, and even on the sides public conveyance etc. The Very basic model of internet is Internet Protocol which is used for computer server communication in the numeric form and known as IP address in common phrasing. As the Ip Address are written in numeric form and they are not friendly to tell everyone or memorise  due to which it becomes tedious, unfriendly. Introduction of domain names of your brand choice have played a great role in recollection and now considered as corporate asset in the industry. Thus, a domain name for the many businesses is an easy alternative for all numeric IP addresses and is known as the ‘Domain Name System’ (DNS).

Domain is a part of the Cyberspace which is a virtual world on the internet, which exists only in Computer memory. Cyberspace is a living organism; constantly changing worldwide as more people join the pioneers of this brave new world every moment. India has drastically moved in cyberspace very fast and the cyber laws in India towards these social changes have already been adopted. The advent of trademark can be traced back to the beginning of the trade itself. Due to human endeavors the manufacturers and suppliers have started differentiating their goods from others; the manufacturers started registering as copyright, trademark and patent their goods with marks and logos. Now in today’s time where people have less time to scrutinize a product/ goods the trademark helps them to go for the best buy at cheaper rate by comparatively spending lesser time. Thus in this digital era of information technology it becomes pertinent to domain address this issue of online infringement of trademark with utmost care and approach towards the correct solutions and application of cyber law for such protection.

Trademark and domain names

Any domain name is part of the address and location of a site on the internet which is only available when you connected to the internet via computer and your domain name must be renew every certain time of period to hold your valuable domain. While trademark have been around for a long time, domain names are comparatively a recent phenomenon attracting public attention­ by displaying information.

Disputes over ownership of the domain names have arisen for a number of reasons. The domain name has been considered as kind to a trademark. Therefore those who own the business mark for the on-line business wish to use the same on the internet; it is seen as a valuable addition to the branding of goods or services as a whole. In India Trademark and copyright law is territorial whereas internet is globally known. Therefore, different business trading under the same mark in various parts of the world may have what they consider to be the same legitimate claim to an registered domain name, as no domain name can be identical therefore only business houses can have a particular domain name.

Domain Name (DNS) Assignment Procedure

The registration of domain name, a request is made to the organization called registrar of domain registry having power to allocate the domain names called ICANN. Before 1999 a company known as Network Solutions Inc. (NSI) was the only organization for the registration of the domain name under .com, . net, .org etc. To avoid arbitration between two parties for the domain registration who choose the same domain name, NSI decided to simplify the procedure of registration by applying a first come, first serve arrangement with respect to allotment of such overlapping domain names. In this simple procedure introduced by NSI, there are no reasoning questions on applicant’s right to adopt that particular domain name; rather they would simply allot or register my the requested domain name if available with the organization.

Under this liberal policy, NSI created a procedure under which a third party can challenge the right of a domain name owner to use a particular domain name. If the challenge were successful, the domain names would be suspended. This policy only protected parties that had a nationally registered trademark identical to another party’s domain name. An owner of unregistered trademark could not initiate an action under this policy, nor could an owner of a trademark that was confusingly similar (but not identical). Now the registrar of domain names are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN), a non-profit corporation formed specifically to control Internet Domain name management and similar functions. NSI continues to assign domain names, but now they are just one many domain name registrar.

Available Remedies

Initially the domain name disputes in United States were decided through Courts by applying three primary trademark laws.

  •         Firstly, claim in traditional trademark infringement, which requires that the alleged infringing use cause a likelihood of consumer confusion.
  •         Secondly the cause of action, which is to assertion that a domain name ‘dilutes’ the value of the mark.
  •         Finally the claim proved is unfair competition, where the trademark is not federally registered. Due to the above lengthy process an alternative to court system was introduced commonly known as ICANN. It is an organization responsible to administer and manage the domain names. It also implemented the universal procedure known as Universal Dispute Resolution Procedure (UDRP) which will govern specific disputes related to the domain names. UDRP has been proved to be one of the most successful procedures which work as a model for arbitration proceeding with slight modifications. The most common disputes with are decided by the UDRP are cybersquatting and cyber piracy used by registrant of the domain name through illegal means.

ICANN Uniform Domain Name Dispute Resolution Policy

In 1999, a new Uniform Domain Name Dispute Resolution Policy (UDNDRP) was promulgated by ICANN. It works under the close supervision by the U.S Department of Commerce. There is a great difference between the old NSI policy and the UDNDRP. The ICANN policy forbids registration of the domain name if:

  1. The domain name is identical or confusingly similar to another’s mark.
  2. The entity registering the domain name has no legitimate right to it.

iii. The domain name was registered and used in bad faith.

The disputes under ICANN rules are referred to one or three member administrative panel that decides the dispute promptly and publishes the decision. The administrative decision is final and binding on the registrar and registries subject to ICANN control, but it can be superseded by Court actions. The proceeding is fast and inexpensive, which can be conducted through e-mail with no personal appearances, and to require minimal production of documents. The policy permits the arbitrators to rule that the complaint was brought in bad faith to ‘reverse hijack’ the domain name or to harass the domain name holder. Relief for such conduct is confined to a declaration of abuse of the administrative proceeding.

In India, the domain name disputes are administered and managed by the Indian Domain Name Dispute Resolution Policy (commonly as .INDRP Registry). The INDRP has its own set of rules and policies under which the complaint is filed against the domain name infringement. The INDRP have their list of panel members to decide the complaints. The procedure is simple and rapid and inexpensive under the INDRP rules and policy which more or less works on the principles laid down the WIPO.


The network of computers called the internet, which had a modest beginning, has grown by leaps and bounds. The growth of the internet has been explosive; the number of internet has increased tremendously since its introduction. Due to which the crime rate is booming with double alacrity and thus to protect the interest of the millions of potential victims the protective laws have been made in the country and interestingly the redressal of complaint is quick and cheaper. The decision by the panel is always unbiased and the confidentiality level is high under such dispute resolution registry. It is the best way to solve the dispute within a less period of time without any hassle of litigation.

This domain name dispute resolution has been proved to be the most excellent way of Alternative Dispute Resolution involving mediation and arbitration for domain name disputes. The issue concerning protection of domain names came up before the Supreme Court of India in the case of Satyam Infoway.


  1. Mayuri Patel & Subhasis Saha, Trademark Issue in the era of internet, Journal of Intellectual Property Rights, Vol. 13 March 2008, pp118.
  2. page.asp?article_id=2883 last retrieved on 02.04.2013
  3. Ryder, Rodney, brands, Trademarks and advertising, Lexisnexis Butterworths, 2003
  4. html last retrieved on 03.04.2013.

The content of this article is intended to provide a general guide to the subject matter and some resources has been taken from internet. You must take Specialist advice from the expert legal team in any or about your specific circumstances.